The founder and the creator of the show is Alexander Nachkebia. He has put his whole heart into the making of the show. He is totally dedicated to his work and carefully selects only those songs, dances and music, which could not fail to touch the hearts of millions of spectators. It is this that makes the show so sincere and exciting. Being a Georgian, Alexander knows how to share Georgian culture with other people. Alexander is very meticulous when it comes to evaluating a particular piece of work.The popularity SAMAIA is enjoying with the audiences across the world and the gratitude he receives from his spectators are a true measure of Alexander's success.